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Stories / September 2022
Tomir:
Durability, performance, and style.
Every run. Any hike. All the adventure.
Tomir is a 1,103m (3,619ft) mountain in the north-east of Serra de Tramuntana, on the Spanish island of Mallorca. Offering stunning 360-degree views – from the island’s northern coast to lush western plains to southern mountain summits – Tomir attracts a huge range of outdoor enthusiasts.
From tricky traverses to mythical limestone formations, moving scree slopes to changeable weather – Tomir is a mountain that packs a lot in. That’s why we knew we had to name our latest range of shoes after it. Born from our intense passion for getting people outside and active, Tomir is the only shoe you need for hitting advanced trail running routes, weekend race-prep training – and just about every other activity.
Whatever keeps you active outdoors, you get secure comfort, outstanding grip, and next-level cushioning. And you also get the choice of three models: Tomir, Tomir Waterproof, and Tomir Boot Waterproof.
True to our belief in leaving no trace, Tomir is also extremely durable – because the less we have to replace our gear, the better for the planet. From the durable, snag resistant upper to the VIBRAM® Litebase outsole, this is a shoe made to last. And last.
Designed with athletes.
Made for everyone.
The NNormal team includes some of the world’s best runners, so who better to work with when designing our gear. Kilian Jornet tested Tomir’s prototypes at every stage, and worked in tandem with our design team to tweak and improve, hone and streamline, until we had the perfect shoe for just about every outdoor activity. From gravel to grass, weekend runs to intensely technical trail runs, Tomir delivers on every terrain, at every level.
“Tomir is this almost impossible mix of best-in-class technologies and materials, and forget-you’re-wearing-them comfort. On any given day, you can find so many people on Tomir the mountain, soaking up the best of Mediterranean life – and that’s the energy we wanted to bring to Tomir the shoe. It’s truly made for everyone, no matter what keeps you moving.”
Kilian Jornet
One family.
Three shoes.
The Tomir family includes three different shoe models, with different colours in each model. First, there’s the standard-cut trail running and outdoor activity shoe, made for just about everything. Then there’s the same cut of shoe but waterproof, made with a highly breathable Sympatex® membrane that’s as planet-friendly as it is high-performing. Finally, there’s the higher ankle-cut boot version, made for extra support while hiking, that’s also waterproof.
Together, these three models live up to Tomir’s promise: whatever takes you outside, whatever keeps you moving – there’s a shoe within this family for you.
Tomir
Tomir Waterproof
Tomir Boot Waterproof
Big dreams need bold technologies.
Tomir packs in a lot of tech into its lightweight form. But here are some stand-out highlights:
Vibram® MEGAGRIP + LITEBASE
The VIBRAM® Megagrip sole is made for sand and sun, roots and rocks. In every condition, across every terrain, you’ll feel extremely confident. The VIBRAM® Litebase outsole is also thinner by about 50%, and lighter by up to 30%. All without altering the stability of the 5mm lugs
Durable upper
The upper is a unique blend of monofilament polyester and TPE. That makes it resistant to abrasion and snag. It’s also craft-stitched onto the midsole, which adds to the shoe’s planet-friendly durability. Asymmetrical lacing increases support and reduces pressure points.
EVA midsole
The EVA foam midsole offers lighter weight, supreme cushioning, and step-enhancing rebound – with a 31/23mm stack height and 8mm drop. Whether you’re powering through a new personal best, or leaping flights of stairs to train your strength, when you feel secure, you can do more.
Sympatex® waterproof membrane
For the waterproof Tomir models, we partnered with Sympatex. The PES membrane is 100% waterproof, 100% windproof, very breathable, and extra durable. It’s also bluesign®-certified (proving its safety and sustainability), recyclable, and free of harmful PFCs
Beyond shoes.
Beyond your limits.
Alongside Tomir, we’re launching a range of apparel and accessories, all born from the same strong beliefs. The high-performing, lightweight gear is made for intense activities at every level, as well as for comfort in less strenuous activities. All the clothing designs are timeless, and made to be (very) durable – because the less we all replace our gear, the better for the planet.
Photography: Nick Danielson
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