Stores
Circularity
Close the loop. Release the good.
We design products that use leading technologies and durable, quality materials. We do so in order to help everyone find their own path in nature:
to run, hike, walk and enjoy the incredible planet we’ve been gifted.
But it’s not enough to just create more sustainable products and then sell them in a one-directional way. We know that, wherever possible, we have to create circularity. That means thinking about the functionality, durability, repairability of every single product we create. Because we know that the better a product works, and the longer it lasts, the less it will be replaced.
We also know that we have to be committed to reducing, reusing, repairing, and recycling. That means less material, used more smartly. And it means planning the entire cycle of a product – including thinking about its end-of-life as much as the moment when you first pull it out of the box. That’s why we’re creating systems that not only recycle used products, but also make them available for secondhand use, after expert refurbishment.
Only by introducing circularity in ways like this (and many more) can we hope to live up to our belief in treading more lightly.
Programms
No Trace
Program
Eventually, despite all our care and expertise, a product will reach the end of its useful life – or need expert help to put back to use. As part of our mission to create better circularity, we’re launching the “No Trace Program”.
This program will take back products that are no longer useful to you and attempt to refurbish and repair them for resale, or take them apart and recycle them.
This program is available in EU and US countries.
* Except for the Canary islands, Ceuta and Melilla.
Resoling
Program
We encourage you to reuse and personalize your shoes with Vibram High Performance Rubber Soles.
Vibram “Repair If You Care” program offers the possibility of repairing shoes as a sustainable way of reducing the environmental impact from product waste, by extending the life of the product.
You can find your Vibram nearest cobbler here.
Materials
Organic Cotton
100% of the cotton we use is organic cotton on our apparel line. Growing organic cotton means it is made without GMO seeds and without the use of toxic chemicals and pesticides. This is important for both soil health and the welfare of farmers.
The organic cotton in our garments is grown, harvested, and spun into yarn in Turkey and turned into garments in Portugal. The cotton we use is both GOTS and Oeko-Tex certified.
Factory: Eyand
Merino Wool
Merino wool is a highly technical fiber. It is warm and breathable and has a natural dirt resistance, which means it is a great companion on the mountain.
The merino wool in our garments comes from South America, spun into yarn in Italy and is turned into garments in Portugal and Spain. Certifications “MULESING FREE WOOL”.
Factory: Petratex, MLS Textiles
Recycled Polyester
Polyester is lightweight material, but strong and durable. Its properties make it outstanding for performance apparel. We are closely following the innovation space for alternatives that can substitute this synthetic fiber. Until then, we work with recycled and recyclable polyester fiber to minimize our footprint.
Factory: Petratex, MLS Textiles
Your NNormal shoes come with a free gift!