B Corporation
We’re a certified B Corporation. That means we’re monitored and rated as a company that hits certain social and environmental goals. Achieving the B Corp certification is an assurance that we’re committed to using our business as a force for good. And that we promise to continue doing so, on our mission to help create a better world.
1% for the Planet
All members of the 1% for the Planet organisation are committed to donating at least 1% of gross annual sales to environmental causes that benefit our planet. This global movement also creates a rich network of expertise and ideas, meaning that we can help each other to do more good, more quickly.
Kilian Jornet Foundation
The Kilian Jornet Foundation works towards preserving the mountain environments that so many of us enjoy running, hiking, and walking through. The foundation also supports study and research into shrinking glaciers, and organises various educational projects. By doing so, it increases both the knowledge about, and implementation of, more sustainable practices in outdoor sports.
Always less. Never more.
One step. And then the next. Running is as simple as that. And that’s our mindset towards making outdoor gear too. In order to minimise our impact, we make our collections smaller (offering unisex options wherever possible).
And we only upgrade them when we find better materials, and features that can be incorporated while also reducing the impact of a product.
Your NNormal shoes come with a free gift!