Authenticity
We are fierce Outdoor sports practitioners and deeply passionate about nature and its community.
Usefulness
We make functional Outdoor equipment to be used in multiple activities and made to last. Our products should be repairable, reusable, repurposed or recyclable.
No-Normal
We want to explore new ways to do things. On product, on sustainability, on business social responsibility, on brand language — that become the norm tomorrow.
Your NNormal shoes come with a free gift!